Art and design have been playing significant roles in the hospitality industry since time immemorial! From the Roman Empire to the Church and Abbeys of the Middle Ages, the only things common in their hospitality sector were art and designs.
Cut to the present day, art and design have transcended from being mere decorations in the hospitality industry. Rather, they are assumed as powerful elements that effectively enhance the overall guest experience!
However, that’s just one of the benefits! Incorporating art and design elements in five-star hotels in Kolkata has a swarm of other benefits, that we will learn in detail from this blog.
How Does Art & Design Help Elevate Guest Experience?
Imagine walking into a place and witnessing murals and sculptures around you! Doesn’t that look and feel opulent? Well, that’s exactly what the purpose of art and design in the hospitality industry is! It narrates a visual story that helps set the venue’s ambience and tone and goes on to create an immersive experience for the guests.
Following are some of the ways how art and design assist in enhancing the staycation experience of guests in boutique hotels in Kolkata-
· Enhanced visual aesthetics
One of the most obvious roles played by art and design is to enhance the overall aesthetics of the whole place! Think about it. You walk into a hotel that has sculptures placed in the lobby. Wherever you lay your eyes, you see murals and strategically placed paintings around you! This goes on to create an inviting atmosphere where the guests feel welcomed!
· A reflection of the status symbol
Art and architecture were popular amongst the elite classes back in ancient times. Paintings, murals, sculptures, etc., were a common sight at royal mansions or the places of wealthy individuals, and thus were known to be signs of status and affluence!
The same psychology applies when the guests enter into luxury hotels in Kolkata, and lay their eyes on the beautiful paintings and sculptures around them! It strikes a feeling of opulence within them and also invokes a sense of superiority, which makes them feel very special!
· Sets the ambience and mood
Art and design elements also serve as visual narratives and often reflect the story of an establishment’s rich history, culture, and theme. Along with that, strategic art and design elements are also helpful in portraying the brand identity and ethos of a luxury hotel. This paves the way to create a unique and relaxing atmosphere, that sets a warm, inviting ambience for the guests.
· Enhances guest comfort
Colour psychology is an interesting element that very few people know about. And when it comes to art and designs at luxury hotels, it can be a significantly helpful strategy to attract more guests.
How is that so?
Well, according to colour psychology, there are certain shades that can influence our mood, and help us calm down immediately. That’s one of the key reasons why you may find soft, neutral colours being used in artworks or paintings that you see in hotel rooms or lobbies.
So, using such soft and neutral colour tones for paintings in guest rooms can help them relax effectively. Added to that, it also has soothing effects on the eyes and mind, which results in an improved quality of sleep. Furthermore, these unique colour tones and designs add a touch of warmth to the space, and the guests feel like they are at home!
Art & Design in Hospitality- Is It a Good Marketing Strategy?
Yes, it is! And the biggest reason behind that is the fact that nowadays, travellers are more concerned about experiences rather than stays! And when it comes to luxury hotels, the only way they can offer an immersive guest experience is through unique art and designs!
In fact, this can also be the reason why guests might often re-visit the place, and recommend the staycation to their friends and family! On top of that, the more unique and picturesque a hotel is, the more it sets itself apart from other luxury hotels, and establishes a class of its own!
That’s why the best hotels in Park Street, Kolkata lay emphasis on displaying unique and picturesque artworks to make their establishment attractive for the guests!
Are you in search of a luxury banquet hall for corporate events? End your quest and head straight for reputed establishments like The Park Hotels, Kolkata, and host a successful event worth cherishing!
